THE REALITY THEATER
Allison Crank

Alison Crank won the Gijs Bakker Award and Keep an Eye Grant for her project in which she addresses the future of shopping.

“Shopping is a public performance. Stores are theatres where you can be both performer and spectator. What if we designed stores as stages? What if shopping were a script for new stories?

Shopping architecture is the most common form of a ‘third place’: a space for public activities where you can see and be seen. However, with the rise of online shopping and cyberspace shops and malls are facing rapid obsolescence. To counter this, I propose that stores should be transformed into playgrounds for experiences, where consumers become actors with the ability to perform, spectate, play and indulge themselves in the environment.”


Graduation project, 2015
www.allisoncrank.com/work/