THE REALITY THEATER
Alison Crank won the Gijs Bakker Award and Keep an Eye Grant for her project in which she addresses the future of shopping.
“Shopping is a public performance. Stores are theatres where you can be both performer and spectator. What if we designed stores as stages? What if shopping were a script for new stories?
Shopping architecture is the most common form of a ‘third place’: a space for public activities where you can see and be seen. However, with the rise of online shopping and cyberspace shops and malls are facing rapid obsolescence. To counter this, I propose that stores should be transformed into playgrounds for experiences, where consumers become actors with the ability to perform, spectate, play and indulge themselves in the environment.”
Graduation project, 2015