Bora Hong

Bora Hong investigated the striking number of aesthetic surgery procedures in South Korea, and linked the apparent longing for perfection to the aims of contemporary design. Like surgeons designers create and modify everyday items to meet criteria of ideal beauty. To visualize this phenomenon she transformed a range of discarded chairs after the ideal of a well-known design icon, the Eames LCW. Here the story did not end yet. One day an Eames chair got fed-up with its appearance and wanted to become a Maarten Baas clay chair; the design-surgeon fullfilled his wishes.

Graduation project, 2013