Guillemette Legrand & Eva Jäger

Guillemette Legrand and Eva Jäger established Legrand Jäger as a creative practice in 2014 during their MA in Contextual design. Their collaborative thesis project, ‘The Era of Khaki Ethics’ was a theoretical analysis of our socio-political landscape through the format of a trend briefing. By subverting this commercial design medium, they created an analysis but also manifesto of the planetary challenges we face and the future role of designers therein. Their final work at Design Academy Eindhoven was a performance / lecture describing this Era and a sub-exhibition within their graduation show that showed not only their work but the work of other creative practitioners responding to this ‘Khaki Era’. What started as an experiment, has grown into a fullfledged research-driven, critical design practice, based between Berlin and London, which investigates how the designed world, especially new technology, is shaping ethics. Their film, performance, soundscapes and objects have been shown across Europe in museums including Palais de Tokyo, Van Abbe Museum, Pera Müzesi, and Design Museum London.

The images show a small portion of their projects from the graduation projects until 2018:

THE ERA OF KHAKI ETHICS explores how shifting binaries in ethics are creating possibilities for a new design context. We explore smoke as a symbol for our new layered, ‘clouded’ information landscape.”

Link 1

LE CONFIDENT. The Le Confident or tete-a-tete (head-to-head) seat is an archetypal design object, originally from XIX century, that uniquely embodies communication. Often thought of as a seat for gossip, its sitters are uniquely positioned for intimate conversation. In Legrand Jäger’s recalibrated version of the seat, our culture of quantification and gamification informs the object’s design both stylistically and functionally. Based on the aesthetics of gaming seat consoles, a custom facial emotion recognition (FER) software interface sits between the conversation partners, monitoring emotional feedback, live, during their exchange. Only seven human emotions are universally identified by such devices, enough for efficient profiling according to specialist.

EVERYDAY FACIAL YOGA, 25 min film developed as part of an investigation into emotional recognition software and biometric data collection, protection and disruption 2018. “It reconciles our human relationship to facial expressions, movements, facial muscles and nerves with those of a machine. The film depicts a speculative facial yoga tutorial lead by Animoji avatars, who teach a series of exercises that train facial muscles to allow the user to better manipulate and control their face in front of emotional recognition devices.”

I–REPORT. Report/magazine with research covering the fields of science, sociology, politics, fashion, design and literature. A broad brush stroke over the year to review the fundamental shifts in thinking that will affect design.

Link 2

Legrand Jäger are currently Designers in Residence at the Design Museum London.

Graduation project, 2015, and projects they created since their graduation. 


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