PERCEPTION OF DESIGN
Joana Meroz

Joana Meroz finalised her two year studies at Design Academy Eindhoven in 2009 with an impressive theoretical research into the meaning and perception of design, and a design project to underscore her views. She continued her studies at the Vrije Universiteit in Amsterdam, faculty of the Humanities - Design Cultures. Ever since her focus is on design theory. Currently she works on her PhD research: 

A Socio-Cultural History of Dutch
Design, 1945-2010


“This research examines the history of the construction of the idea of Dutch Design, 1945-2010. It advances from the premise that Dutch Design is the product of a discursive construction rather than the natural result of a 'typically Dutch' identity or culture. Accordingly, this research traces the development of ideas about Dutch Design as well as the actors involved in the production and institutionalisation of those ideas. Ultimately, the aim is to develop an empirical understanding of the actual relationships between Dutch Design and its socio-cultural contexts without relying on stereotypes of national culture and of design. The broader relevance of this study is that it contributes to the development of a theoretical-methodological framework within which the relationship between design and society can be studied scientifically. This is key to the development of the new academic field of Design studies in the Netherlands and abroad.”


www.fgw.vu.nl/en/about-the-faculty/staff/staff-m-p/j-ozorio-de-almeida-meroz-ma/index.aspx

Link to thesis 2009
www.designhistory.nl/2009/de-signing-design-blurring-the-perception-of-reality-and-representation/

Image
IM Master students 2008 (the department’s name is now Contextual Design). On the photo from left to right: Andrea Bandoni, Mamie Nishida, Andrea Trimarchi, Michael Thompson, Simone Farresin, Sonja Baumel, Lim Hyun Taik, Shiro Inoue, Gina Hsu, Davide Dulcetti, Joana Meroz.