Louise Schouwenberg ↓

Head of department

Louise Schouwenberg studied psychology (Radboud University Nijmegen), sculpture (Gerrit Rietveld Academy Amsterdam), and philosophy (University of Amsterdam). After establishing a career as visual artist, since 2000 her focus has been on art and design theory and, incidentally, curating exhibitions on the cutting edge between art and design, including exhibitions for gallery Fons Welters Amsterdam (2012), Museum Boijmans Van Beuningen Rotterdam (2010), Utrecht Manifest (2009), and the Textile Museum Tilburg (2006). She writes for various art and design magazines and websites, and has contributed to a range of books, including an essay on designer Konstantin Grcic (‘Panorama’, Vitra Design Museum, 2014), a monograph on artist Robert Zandvliet (‘Robert Zandvliet. I owe you the Truth in Painting’, Nai Publishers, 2012) and two monographs on designer Hella Jongerius (‘Hella Jongerius’ and ‘Hella Jongerius - Misfit’, Phaidon Press, 2003 and 2010 resp.).

During the Salone del Mobile Milan 2015 and 2016, Louise Schouwenberg & Hella Jongerius presented their views on design by way of two manifests: Beyond the New (a text, presented in 2015), A Search Behind Appearances (an shadow play, presented in 2016).

Schouwenberg has been teaching at various art schools and universities, including the Sandberg Instituut Amsterdam, Vrije Universiteit Amsterdam, and KABK in The Hague. Since 2010 she is head of the master department Contextual Design. She’s involved both in the first and second year program.


Gijs Assmann ↓


Gijs Assmann is a Dutch artist, who studied at AKI in Enschede and the post-academic Rijksakademie van Beeldende Kunsten in Amsterdam.

Narration is at the heart of his work. Assmann combines dramatic, figurative and stereotypical images with a flippant and experimental way of making. The resulting installations, sculptures and drawings touch upon all the senses and provoke an overall sense of melancholia and helplessness that arises from “the tension between true happiness and inevitable failing”.

Apart from his autonomous work, Assmann has also realised a large range of works commissioned for public space, including a sculpture for the headquarters of British Petrol and a monument to memorize Charley Toorop. In 2015 Museum Jan Cunen in Oss presented Desalniettemin, de Liefde (Nevertheless, love), an overview of Gijs Assmann’s oeuvre. From 1999 to 2006 Assmann headed the Ceramic Department of the Gerrit Rietveld Academy in Amsterdam and since 2012 he’s a tutor at the department of Fine Arts at ArtEZ Arnhem.

At the Contextual Design department Gijs Assmann is a regular tutor who guides the second years towards their graduation. Incidentally he’s also involved in the first year. In his lessons Assmann focuses mostly on discovering a student’s personal fascinations and methods of working.


Jan Konings ↓


Jan Konings graduated from Design Academy Eindhoven, department Man and Living, in 1990. In the early years of his career he has collaborated with others, including Jurgen Bey, on design projects that became known as ‘conceptual design from the Netherlands’.

Today Konings works at the cutting edge of urban design, landscape, art, ecology and design, and investigates ways of improving and enlivening the social cohesion of public space with (minor) changes or additions, prompting more involvement of people with their surroundings. Works include a park created from a former refuse tip in Haarlem, a meeting place for youngsters in a new housing estate in The Hague and three public staircases for the Maasvlakte (Portscapes 2). He is the initiator and driving force behind Hotel Transvaal, a hotel spread throughout the refurbished Transvaal neighborhood in The Hague, which uses all kinds of interspaces that arise when a neighborhood changes. Apart from working on his projects he’s often involved as a (guest) tutor at various academies, including the Jan van Eyck Academy in Maastricht.

Konings is a regular tutor in the Contextual Design department where he works both with first and second years, following his main interest: how design implicates the activities of users.

Hewald Jongenelis ↓


Hewald Jongenelis is a Dutch artist, who has studied at the School of Fine and Performing Arts in Tilburg and the postgraduate De Ateliers ’63. He works both on individual projects and on projects he realizes together with his partner Sylvie Zijlmans.

The duo is known for the large variety of media they employ, ranging from drawings, sculptures, installations, film and photography to large events they organize with people in specific urban contexts. Their works often question reality and trigger the mind to wander off to unknown, dreamlike and humorous territories. Their work is part of the collections of various museums, including Museum Boijmans Van Beuningen in Rotterdam and the Stedelijk Museum Schiedam. Apart from their autonomous works Jongenelis and Zijlmans have realized a range of public art projects, to be found in various places in the Netherlands. Jongenelis is a regular tutor at the Rietveld Academy in Amsterdam.

At the Contextual Design department Hewald Jongenelis was previously involved in the guidance of second year students. Currently he guides the first year students in a project that is focused on ‘replication and appropriation’, by which students learn how to work with their inspirations.

www.zijlmansjongenelis.nl/category/e_hewald_jongenelis/ www.zijlmansjongenelis.nl/category/b_projecten/

Yvonne Dröge Wende ↓


Artist Yvonne Dröge Wendel studied at the Gerrit Rietveld Academie in Amsterdam, the postgraduate Rijksakademie in Amsterdam (1993-1994) and Delfina Studios in London (2002-2003).

In her work Dröge Wendel is focussed on the manifold relationships between people and objects. Dröge Wendel challenges new ways of relating to objects and for this reason she sets up experimental encounters, aiming to capture what it is that objects actually do with people, with their surrounding, with each other. The artist is currently working on a PhD artistic research project at the University of Twente, in which she dives deeper into the relationship of people and objects.

Dröge Wendel publishes art books, features frequently in solo and group exhibitions, and engages on a regular basis with the public in public spaces. In 1994 she won the second Prix de Rome award for her work, and in 2016 she won the prestigious Dr A.H. Heineken Prize for Art. She is head of the department of Fine Arts at the Gerrit Rietveld Academie.

At the Contextual Design department Yvonne Dröge Wendel guides a design studio in the first year, in which she focuses on research and the development of concepts on the relationship of users and objects.


Koen Kleijn ↓


Koen Kleijn is art historian, journalist, documentary film maker and writer. One of his specialties is the history of Amsterdam, to which he devoted various publications: De grachten van Amsterdam (2013), Buiten Amsterdam: Kleine geschiedenis van de metropool regio (2010), Amsterdamse grachtentuinen (2005), De Amsterdamse haven 1275-2005 (2005), and Grachtenboek (1991/2).

Kleijn is chief editor of RCO Editions, the iPad-app of the Royal Concertgebouw Orchestra Amsterdam and editor of 609, magazine of the Media Foundation. On a regular basis Kleijn contributes to magazines such as De Groene Amsterdammer, Art in America, Museumtijdschrift, Avro Kunst en Cultuur, Winqen Columbus. Apart from his writing he teaches at the Gerrit Rietveld Academy in Amsterdam.

Kleijn guides the second year students of the Contextual Design department in writing their Graduation Thesis.

Simone Farresin ↓


Italian designer Simone Farresin graduated from Design Academy Eindhoven, Contextual Design department, in 2009. Together with Andrea Trimarchi he founded design studio Formafantasma, located in Amsterdam.

In their work Farresin and Trimarchi bridge craft, industry, object, and user. For this reason they are interested in forging links between their research-based practice and a wider design industry. Works by Studio Formafantasma have been commissioned by a variety of partners including Fendi, Hermes, Droog, J&L Lobmeyr, Gallery Libby Sellers, Established and Sons and Lexus. Whether designing for a client or investigating alternative applications of materials, Studio Formafantasma apply the same rigorous attention to context, process and detail to every project they undertake. The added nuance for the duo is that they do so with an intense awareness of the historical, political and social forces that have shaped a specific context.

Their work is part of various collections, including those of the MoMA in New York, Victoria and Albert in London, the Metropolitan Museum New York, the Chicago Art Institute, the Textiel Museum in Tilburg, the Stedelijk Museum in ’s-Hertogenbosch, MUDAC Lausanne, the Mint Museum of Craft and Design in North Carolina, the Mak Museum in Vienna, and the Stedelijk Museum in Amsterdam.

At the Contextual Design department Simone Farresin guides the second year students, focussing on the layers of meaning and references that hide in materials, techniques and forms.


Vincent de Rijk ↓


Vincent de Rijk graduated from Design Academy Eindhoven, bachelor department Man and Living, in the 80s. He’s well-known for his extensive expertise in working with a range of different materials, especially in working with resins and plastics. He works both on self initiated projects and for a range of clients, including architectural firm OMA, for which he created many iconic models of buildings that became very famous. Apart from working for OMA his clients range from designers, artists, and architects, to companies, including Jongeriuslab/Galery Kreo, Ulf Moritz, Joris Laarman, Doepel Strijkers Architects, Richard Hutten, Van Bergen Kolpa architects, Studio Wieki Somers, and many others.

Vincent de Rijk contributes to the program of Contextual Design by way of material workshops, most of which are given at his well-equipped workplace in Rotterdam.


Mikel van Gelderen ↓


Mikel van Gelderen studied painting at the Royal Academy of Art and Design in ‘s-Hertogenbosch, and subsequently architecture at the Technical University Delft, where he obtained his (MSc) master degree in 1994.

Since 1990 Van Gelderen collaborates with architect Jurjen Zeinstra; since 1996 under the umbrella of the architectural firm Zeinstra van Gelderen Architects. The oeuvre of Zeinstra van Gelderen Architects includes various large buildings, such as the Collective House Amsterdam; Blok 5 IJburg Amsterdam; IJdock apartment building and office of the Waterpolice Amsterdam. Apart from these the architects have worked on experimental projects in which themes such as flexible use and changeability were researched, including the Tumble House, the Rubber House, and various urban projects across the Netherlands. Apart from his architectural work Van Gelderen has worked on various set designs for theatre and has contributed as editor to the architectural magazine Oase. Currently he and Zeinstra work on an artproject for public space in the municipality of Ede. In the Spring of 2017 a book on the oeuvre of Zeinstra van Gelderen Architects will be published by Architectura & Natura Amsterdam.

At the Contextual Design department Van Gelderen guides a design studio on the ‘future of dwelling’ in the first year.


Laurie Cluitmans ↓

Theory tutor

Curator and art critic Laurie Cluitmans studied Communication Science and Art History at the University of Amsterdam. As a curator she curated a.o. the following exhibitions: He Disappeared into Complete Silence; Rereading a Single Artwork by Louise Bourgeois, De Hallen Haarlem (2011, i.c.w. Arnisa Zeqo); Tribute to an Avenue, Sculpture International Rotterdam (2014); Nachthutje in de Komkommerhof, solo exhibition of Liesbeth Labeur, De Vleeshal in Middelburg (2015); Where the Side Walk Ends, GetLost Artroute (2015, i.c.w. Rieke Vos) and #+21.00, solo exhibition of Saskia Noor van Imhoff, De Appel arts centre (2016). Furthermore, Cluitmans is involved in the art space Rongwrong, Amsterdam and was part of the research team of the Autonomy Project at the Van Abbemuseum.

Until September 2016, Cluitmans worked as gallery director at Fons Welters Gallery, Amsterdam. In December 2016 she was awarded the Young Critics Award for her essay on Derek Jarman's garden Prospect Cottage.

Cluitmans contributes to the Contextual Design department as theory tutor.

Karel Martens ↓


Karel Martens is a Dutch graphic designer, whose work ranges from books to fabrics and typographic façades for buildings. His designs are often based on linking different worlds, such as using industrial artefacts turned into ‘stamps’, employing geometric paper constructions, including the flaws of layered prints, and printing on top of administration cards that he rescued from various waste bins.

Martens can be rightfully called one of the iconic figures in graphic design, who has influenced many generations of young designers. He can partly be placed in the tradition of Dutch Modernism, but his experimental approach has created most of all a distinct signature style. Martens won many awards for his works, including the H.N. Werkman Prize for the design of the architectural journal Oase, the Dr. A.H. Heineken Prize for the Arts, the gold medal at the Leipzig Book Fair (for Karel Martens: Printed Matter) and the Gerrit Noordzij Prize.

He was the co-founder of the renowned Werkplaats Typografie in Arnhem and a mentor at the Jan van Eyck academy in Maastricht. Currently he works as a critic in graphic design at the School of Art, Yale University New Haven US.

At the Contextual Design department Martens works as a tutor in the first year on abstract topics such as ‘skin’, which aim at triggering the imagination foremost. In the final part of the second year he guides the students’ designs of the thesis books.


Maarten Baas ↓


Maarten Baas is a Dutch designer who obtained his bachelor degree from Design Academy Eindhoven in 1996. His works occupy a special place in the history of Dutch (conceptual) design, due to their rebellious, playful, theatrical and artistic appeal. His work varies from products, conceptual designs, limited editions, installations, public space designs, architecture, to theatre design and performance.

Baas has worked for brands such as Louis Vuitton, Swarovski, Dior, Gramercy Park Hotel, Dom Ruinart and Berluti. Many of his works are in the collections of major museums, including MoMA New York, Victoria & Albert Museum London, Les Arts Decoratifs Paris, San Francisco Museum of Modern Art, Die Neue Sammlung München, Stedelijk Museum and Rijksmuseum in Amsterdam. Some works are part of private collections, including those of Brad Pitt, Kanye West, Ian Schrager and Adam Lindemann.

Each year Baas contributes to the Contextual Design department as tutor in the first year, where he focuses on freeing students from preconceptions on design and challenges to start working on execution from day one.


Aurelie Hoegy ↓


French designer Aurelie Hoegy obtained her bachelor degree in 2011 at the Ecole Supérieure d’Art et de Design in Reims (ESAD), and her master degree in 2013 at Design Academy Eindhoven, department Contextual Design. Her Graduation Project explored the grey zone between normality and abnormality in daily life, and has set the tone for her subsequent works, in which she often collaborates with experts from other cultural fields.

Hoegy works with a variety of different mediums, including drawing, film-making, object design, installation, scenography and performance. Her research, conducted both in ‘the West’ and in her travels to Asia and America, aims at “creating tools that can push the humdrum reality of daily life toward a more poetic absurdity”. Her work has been exhibited at international presentations and in 2016 she won the prestigious IMM Pure Talent prize for her project ‘Dancers’ (awarded at the IMM fair in Cologne).

Aurelie Hoegy contributes to the Contextual Design program by way of experimental workshops in which she pulls the students out of their comfort zones.


Tamar Shafrir ↓

Theory tutor

Tamar Shafrir was trained as an architect and designer; in 2012 she graduated at Design Academy Eindhoven, Contextual Design department, with a range of texts on design. Since then she has worked as a writer, curator and researcher.

In 2013, she founded design research studio Space Caviar with Joseph Grima. Their projects have been exhibited at various international events, including the Venice Architecture Biennale, the Victoria & Albert Museum (London, UK), the Shenzhen & Hong Kong Bi-City Biennale of Urbanism\Architecture, Design Miami\Basel, the Vitra Design Museum (Weil am Rhein, DE). In 2014, the studio curated the cultural programme of Biennale Interieur Kortrijk, producing two exhibitions, a film, a discussion series, and the book SQM: The Quantified Home. Since 2015 she’s one of the researchers at the New Institute in Rotterdam.

Shafrir lectured at the master courses of Design Academy Eindhoven: Contextual Design, Social Design, and Design Curating and Writing. She was a tutor at Bezalel Academy of Arts & Design in Israel, the Iceland Academy of the Arts, the Architectural Association in London, the Università degli Studi Mediterranea di Reggio Calabria Spain, Politecnico and Domus Academy in Milan, Italy, and the Museu del Disseny de Barcelona.

Shafrir contributes to the Contextual Design department as theory tutor.


Frans Bevers ↓

Design tutor

Frans Bevers currently works as an independent curator, designer, consultant and tutor. Until 2012 he was co-director of OPERA Amsterdam, a design firm working in the field of interior architecture and exhibition design founded in 1981. The studio produces major exhibition designs and large-scale museum interiors as well as retail, office and interior designs for the health sector. Through the years OPERA Amsterdam worked for clients such as: Victoria & Albert Museum, British Museum, British Library, Hampton Court Palace, Kensington Palace (London) National Museum of Korea (Seoul), National Museum of Denmark (Copenhagen), Museum of Modern Art (NYC), Museum of World Culures (Göteborg), Rijksmuseum (Amsterdam), National Museum of Ethnology (Leiden), Hema (Amsterdam), Tempoteam (Amsterdam), AMC Emma Children’s Hospital (Amsterdam).

Next to a range of nominations, award-winning projects include: Inside Festival Barcelona, 2011 (Ceramic Study Galleries Victoria & Albert Museum), Dutch Design Award, 2004 (Hema pilot store), Lensvelt-De Architect Interior Prize, 2001 (National Museum of Ethnology).

He was tutor and head of the department of Architectural Design at the Gerrit Rietveld Academy (1979-2007), and lectured at Parsons School of Design (NYC), Shanghai Normal University (Shanghai), East China Normal University (Shanghai), University of Illinois (Chicago). Recently he joined the teaching staff of the Royal Academy of Arts (The Hague). As a passionate cyclist he published Dagboek Amerika (2015). Pijn in het Peloton (together with Pieter Cramer) is due to be published in the summer of 2017.


Ernst van der Hoeven & Kirsten Algera ↓


Ernst van der Hoeven and Kirsten Algera initiated MacGuffin in 2014, an arts and crafts magazine focussed on the Life of Things. The magazine features fabulous stories about the life of ordinary, often anonymously designed things. Each biannual edition takes an object and explores the manifold stories it generates. Like the MacGuffins in Hitchcock films, these things are not the main characters, but the plot devices that set the story in motion.

Ernst van der Hoeven studied art history at the University of Groningen, and landscape architecture at the Politecnico in Milan. His studio, EVDH, is focussed on the design of the urban landscape. In 1994 he co-founded the Rotterdam based office Crimson, and in 2008 he co-founded Club Donny, a journal on the personal experience of nature in an urban environment (2008—2014). Kirsten Algera is a Dutch design historian and design critic. AShe has participated in various international projects and works currently on her PhD research at the University of Amsterdam. Theme: the relationships between graphic design and subcultures.

Van der Hoeven and Algera contribute to the Contextual Design department as lecturers. Apart from that they offer advice on the graduation projects of the second year students.


Arian Brekveld ↓


Dutch designer Arian Brekveld graduated in 1995 from Design Academy Eindhoven, bachelor department Man and Living. Ever since, Brekveld has worked both on self-initiated projects as an independent designer, and on commissions from various clients, including Royal VKB, Royal Delft, Lensvelt, Droog, and Hella Jongerius (Jongeriuslab). Some of the projects he worked on in these past years are for instance a range of handcrafted products he created with local craftsmen in Vietnam, and the renewed design of KLM aircrafts, a commission of Jongeriuslab.

The strength of Brekveld’s work resides in the combination of functionality, formal simplicity, a high degree of craftsmanship, and his ability to develop imaginative sketches into prototypes, ready for industrial production. Brekveld’s work is part of the collections of the MoMA in New York, Museum Boijmans Van Beuningen Rotterdam and the Stedelijk Museum in Amsterdam.

At the Contextual Design department Brekveld incidentally works with the second years, offering advice on how to develop ideas into clever prototypes.


Dries Verbruggen ↓


In 2002 designer Dries Verbruggen obtained his bachelor degree at Design Academy Eindhoven, department Man and Living. Soon after he founded design studio Unfold, together with Claire Warnier.

Unfold has created a range of experimental projects in which craft, industrial production methods and digital communication networks are combined, leading to complex patterns and sophisticated forms that testify of today’s production possibilities. “What is the role of the designer and how is it changing in a time when design and manufacturing become increasingly more digitized?” This question is key to understanding the works of Verbruggen and Warnier, which have been presented at many international design events and were covered by various media on innovative design.

Verbruggen has been teaching at various schools, including Colorado State University USA; Luca School of Arts; the ICT & Media Design department of the Fontys University of Applied Sciences in The Netherlands.

At the Contextual Design department Verbruggen guides a design studio in the first year that is focussed on linking old crafts to high tech production methods.


Ulrike Rehm ↓


German artist Ulrike Rehm studied art in Michelstadt and Berlin and finished her studies at Rietveld Academy and Sandberg Institute in Amsterdam. In 2010 she founded design office RaR, together with Beate Reinheimer. The studio has thus far produced a range of imaginative ceramic objects, including Hain and Schwarm, a collection of wall mounted porcelain vases shaped like bugs and beetles. In 2012 Rehm was one of ten finalists in ‘De nieuwe Rembrandt’ (the new Rembrandt), an artist contest that was broadcasted on Dutch television.

Curiosity and an incentive for experimentation direct Rehm's artistic development. She uses all kinds of materials, some produced by herself: paper, ceramics, porcelain, copper, solid soap as sculpting material. The work is mostly based on traditional folkloric narration in which archetypes relate to one another and to the world in general, to contemporary art and to actual social reality. A typical aspect of the work is a mild look at life, “trying to reconcile us with all the shortcomings of our existence”.

At the Contextual Design department Ulrike Rehm guides a design studio in the first year, in which she challenges the students to experiment with various materials and media, by which to express their views on design.


Edith van Berkel & Marijke Griffioen ↓


Edith van Berkel and Marijke Griffioen were both trained at Design Academy Eindhoven.

Edith van Berkel works in the “area of soft side of materials, interiors, envoironments – textile, colour, tactility and texture”. Over the years she has been involved in many projects in various fields, leading both to industrial products and to one-offs. The research of materials, colours and tactility, both in a systematic and an intuitive way, are crucial. Attention for the process and the details are key elements of her way of working. Apart from working on her own projects, van Berkel works in close collaboration with others, for instance as senior designer at Jongeriuslab on commissions for Maharam, Vitra, KLM and Danskina, Amsterdam. Other commissioned projects include work for various interior- and architectonical offices.

Marijke Griffioen worked until 2003 as independent designer for various clients, including BRS Premsela Vonk, Total design, Evelyne Merkx, Studio Edelkoort Paris and Nuno Corporation Tokio. Currently she works at Forbo Flooring as senior designer, where she realizes trend reports and works in multidisciplinary teams on product developments that range from ideas for product adaptations to material experiments for future product developments. Griffioen is involved in the project Art & Science of Dementia Care, and in 2016 she participated in the exhibition Broken White at the Van Abbe Museum. She has teached at various schools, including the School of Design and Crafts, Göteborg University (Sweden), TUe Industrial Design, Eindhoven, the Gerrit Rietveld Academy, Amsterdam.

At the Contextual Design department Edith van Berkel and Marijke Griffioen collaborate in guiding the first year students in a design studio, which is focussed on the research of colours, patterns and forms.

David Hamers ↓


David Hamers (PhD) is a spatial researcher, who was trained as a cultural theorist and economist. In 2003, he obtained his doctorate at Maastricht University’s department of Philosophy, Faculty of Arts and Social Sciences with a research into representations of the American suburb. Since then, Hamers has been working as a researcher in the field of urbanisation. He is a senior researcher for Urban Areas at PBL Netherlands Environmental Assessment Agency (Planbureau voor de Leefomgeving) in The Hague. His publications mainly deal with the development, design, and use of space within and around the city. In addition to his work as a researcher, Hamers works with spatial designers and artists. Since 2009 he has been a reader (lector) for Places and Traces at Design Academy Eindhoven.

At the Contextual Design department David Hamers offers a lecture on the meaning and practice of ‘Design Research’: design through research; research by way of design. And he offers advice on the graduation projects of the second year students.